The art of persuasion & negotiation

This course looks closely at the methods we use to negotiate and action our requirements. We explore how to promote relationships in business and build trust rather than just achieving one off successes. We will look at your overall communication style, adapting for your audience, being aware of how you are coming across, gauging the relevant hooks for the relevant individuals. This course includes some exploration into personality styles in order to help you adapt your communication to its best advantage and assess the preferences of others. We will explore how to impact peoples ways of thinking, selling ideas to others such that they take them on as their own.

What will I learn?

Define key terms
Explore relevant skills of a negotiator
Practise listening, questioning, rapport building
Tips to build confidence in difficult situations
Understanding personality styles
Building lasting relationships

Am I Suitable?

Individuals or teams working in or thinking about a position in sales

What are the course objectives?

Improving key skills for persuasion and negotiation
Value of planning and prepping
Steps to successful negotiations
Building confidence in dealing with others
Improving rapport building and reading of others
Negotiating for a win:win solution


2 days


£1,795 +VAT*

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* Expenses will be charged as extra outside London